Privacy Policy


This is our Privacy Policy, which sets out how Group Atomic Limited uses and protects any information that you give us when you communicate with us, sign up for any membership or use this Website. By browsing and using our website you are agreeing to comply with and be bound by this Privacy Policy, which governs Group Atomic Limited’s relationship with you. Please read the following carefully so you can understand how your personal data will be treated.

For the purposes of the General Data Protection Regulation 2016/679 (“the Regulation”) or any successor national or supra-national data protection legislation (including, as at the date of the publication of this Privacy Policy, the Data Protection Act 2018”), the data controller is Group Atomic Limited of NatWest Chambers, The Grove, Ilkley LS29 9LS. The term ‘Group Atomic Limited’ or ‘us’ or ‘we’ refers to the operator of Group Atomic Limited and the owner of the Website whose registered office is NatWest Chambers, The Grove, Ilkley LS29 9LS. Our company registration number is 09872380 (United Kingdom). The term ‘you’ refers to the user of one of the website that we operate or any other visitor to this Website, as the context dictates.

Subject always to your rights under the Regulation, we may change this Privacy Policy from time-to-time. To ensure that you are always aware of our most current Privacy Policy, please take the time to check this page regularly.

The Regulation gives you certain rights which are detailed in the section headed “Your Rights regarding personal information”. The contents of this Privacy Notice are subject to these overriding rights and no provision in any other part of this Privacy Notice is to be construed as restricting the scope of those rights. 

What information do we collect?

If you are a visitor to our Website, even an anonymous visitor, we may collect information about your computer, including where available your IP address, operating system, and browser type, for system administration and to report aggregate information internally and externally. This statistical data about browsing actions and patterns does not identify any individual. Nevertheless, to the extent that such information falls to be treated as personal data, and you do not wish us to process it, you should change the settings on your internet browser to prevent the collection of this information. 

When you purchase a product from Group Atomic we will know who you are, and the activities you perform on this Website.

We may collect and process the following data about you:

  • Any information that you provide by filling in forms on this Website including but not limited to your name, address, email address, and telephone/mobile number, for the purposes of informing you about the services that we offer, of entering into a contract with you and thereafter of delivering the services which we have agreed to provide under that contract.
  • Any financial information provided to the Website may be required for direct debits, and/or credit and debit card payments, or other types of electronic payment. Details of any transactions you carry out through the Website will be recorded.
  • Group Atomic Limited may from time to time ask you to complete surveys via this Website or the website of one of our selected suppliers, and any information you provide in the same will be recorded, though you are not obligated to take part. If you are going to submit personal data, your consent will be specifically obtained to the processing of that data at the time.
  • Details of your visits to the Website, including, but not limited to, traffic data, location data, weblogs, and other communication data. This will assist us in managing the website and generating generalised and anonymised information about usage and about our membership.

We may also retain copies of any correspondence you send to us and details of your purchase history, for as long as it is appropriate to do so, and (as with all the personal data we process) subject to appropriate technological and organisational safeguards to protect its integrity.

IP addresses

We may collect information about your computer, including, where available, your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical information about the browsing actions of users of the Website and does not identify any individual. As indicated above, you may be able to change settings on your internet browser to prevent collection of this information, to the extent that it may in future be considered by law to be personal data.

What do we do with the information we collect?

We use collected information for the purposes of our legitimate interests, including: 

• for internal record keeping;

• for product development;

• to provide you with information on our products and services which we feel may interest you;

• to notify you about changes to our products and services;

• to answer your queries; 

• to contact you for market research and analyse the output of such research; and/or

• to comply with legal and regulatory obligations. 

Group Atomic Limited does not use your personal information in any automated decision-making process. 

Group Atomic Limited may contact you in relation to the nature of your attempted transaction, even if you don’t confirm the transaction. This will be an operational email to enquire as to why the transaction was not completed. The data will not be used for any other purpose and certainly not shared with any other company other than the company that initiates the operational email (if this is not Group Atomic Limited). Our aim is simply to provide you with the highest level of service that we can.

The period of use of the personal data supplied by you will not be longer than we deem necessary to carry out the purpose for which such data was collected, provided that we may store and process your personal data for longer periods solely for archiving or statistical purposes where we have appropriate safeguards in place to protect your rights.

Who do we share this information with?

We may share your personal information with certain companies performing services on behalf of Group Atomic Limited (such as product suppliers) who will only use the information to provide a service that Group Atomic Limited has asked them to provide. 

Those selected companies will perform a function for us, such as agencies and suppliers who have been instructed to assist us to more effectively deliver services, manage and conduct promotions and offers, provide technical assistance and support and perform other functions to support marketing activities.

Although this is not an exhaustive list, the following third parties process data on Group Atomic Limited’s behalf which may include your personal data, for the specific purposes identified. Group Atomic Limited has in place appropriate written contracts with all third-party data processors to ensure and monitor compliance with the Regulation:

  • Stripe Payments Europe Limited – Payment Services
  • Bodyshocker Limited – Product Supplier
  • Harris Active – Product Supplier
  • Absolute Performance – Product Supplier
  • Active Nutrition International – Sports Nutrition Brands
  • Limelight Sports – Events Partner

All selected companies may have access to personal information if needed to perform such functions but will only be permitted by us to use personal information for the purpose of performing that function and not for any other purpose.

We may disclose your information to our subsidiaries or ultimate holding company and its subsidiaries, as defined in Section 1159 of the Companies Act 2006.

In the event we seek to sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer, subject to satisfactory assurances that the data will be processed securely by them.

In all cases, any use of your personal information which has been instigated by us will comply with this Privacy Policy and with applicable data protection legislation. In some circumstances, we may have to disclose your personal information by law.

Save for this, we do not sell, transfer or disclose personal information we have collected from you in connection with our website activities to third parties outside Group Atomic Limited.

How to get copies of or amend the information we have collected

You may request details of personal information which we hold about you under the Regulation. If you would like a copy of the information held on you, please contact us by email to or in writing to The Data Protection Officer, Group Atomic Limited, NatWest Chambers, The Grove, Ilkley LS29 9LS .

If you think any information we have about you is incorrect or incomplete, please e-mail or write to us and we will correct or update any information as soon as possible.


We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and corporate policies to safeguard and secure the information we collect online. Please be assured that we will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy. Any transactions will be encrypted. We cannot, however, guarantee the security of your transmitted data and you submit such data at your own risk.

Where we have given you a password to access certain areas of the Website you are responsible for keeping this confidential and we ask that you do not share this password.


Our Website may, from time to time, contain links to other websites which are not within our control. Once you have left our Website, we cannot be responsible for the protection and privacy of any information which you provide. You should exercise caution and look at the privacy statement applicable to the website in question.


System cookies are created each time you visit us and are automatically deleted when you close your browser. They remember the fact you’re logged in and remember the selections that you make as you use the Website and Mobile Application. To find out more about cookies generally, including how to manage and delete them, visit

Identification cookies help us remember who you are when you come back to visit us and allow us to personalise timely and relative content to improve your journey and member experience. 

Tracking cookies track any information or warning messages we’ve shown you, so that we don’t show them again. If you express preferences about whether or not to receive certain types of cookie, we’ll also use a cookie to store this preference.

Web analytics / Marketing effectiveness cookies collect anonymous data to help us understand customer behaviour, so we can make better. They tell us which bits of the Website and Mobile Application customers use the most and flag up any problems, so we can fix them quickly. They also tell us how customers find the Website and Mobile Application (for example via online adverts and search engines), so we know how effectively we are marketing. 

Cookies for personalising your experience

We use cookies to understand the way you use our Website, for example, the searches and selections you make. This allows us to tailor your experience on by showing you the correct content that we think might be relevant to you. These cookies allow us to understand your online behaviour and tailor your experience outside of our site. For example, the adverts you see for on other websites may be specially targeted to include the routes that you have searched for on 

Cookies for optimising the content shown on our website

We may wish to test a change or new feature on the site to see if it is effective before rolling it out to all our users. Cookies allow a random sample of site visitors to see it one way, and a different group another and ensure that you consistently get the same experience on repeat visits.

Your Preferences

If you would prefer us not to set cookies on our Website, you can disable them by changing your internet browser settings. How to do this will depend on the browser you are using, but the following is a step-by-step guide to the most popular browsers:

Microsoft Internet Explorer:

• Click on the “Tools” menu

• Select “Internet Options”

• Click on the “Privacy” tab

• Select the desired setting

Google Chrome:

• Click on the Customisation menu at the top right of the page

• Select “Settings”

• Select “Show Advanced Settings” and then “Content Settings”

• Select the desired settings under the “Cookies” heading.

Mozilla Firefox:

• Click on the “Tools” menu

• Click on “Options”

• Select “Privacy”

Choose the desired options under the “Cookie” menu.

For all other browsers, please follow the instructions provided by the relevant browser, usually located within the “Help”, “Tools” or “Edit” facility.

If you only disable third party cookies, you will still be able to use this Website, but some of its content will not be as relevant to you. If you disable all cookies, this will result in our Website not working properly.

If you do choose to disable cookies, this choice will only apply to the device you are using at the time. If you want to stop cookies being set on other devices, you will need to follow the relevant steps on each device. Please note that disabling cookies does not delete cookies from your browser, you will need to do this from within your browser.

Online Behavioural Advertising

We and third parties that we authorise, including but not limited to online advertising networks such as Google, may use cookies to collect data about your browsing activity on our Website and elsewhere on the internet. We may also share data with or collect data from third parties such as Google or allow those third parties to use cookies on our Website or in connection with the delivery of our adverts elsewhere on the internet for online behavioural advertising purposes.

We and those third parties may use this data to:

• help make the advertising you see on our Website and Mobile Application and elsewhere on the internet more relevant to you;

• tailor content on the Website and Mobile Application; and

• measure the effectiveness of advertising on the Website and Mobile Application and elsewhere on the internet.

We do not decide which cookies are set or how your data is used by these third parties and therefore you should refer to the third party’s privacy policy in order to understand which cookies are set and their privacy and information usage practices. For example, Google’s privacy policy can be found at

How to opt out of third party online behavioural advertising

You can opt not to allow third parties to use cookies in this way (both on our Website and elsewhere on the internet) by changing your browser settings (following the instructions above). To learn more and change your preferences (including by turning off behavioural advertising for the third parties mentioned above), you can also visit ‘Your Online Choices’ at Please note that disabling third party cookies does not mean you won’t see any adverts on our Website, our Mobile Application site or elsewhere on the internet, just that they won’t be personalised.

Your Rights regarding personal information

The Regulation provides certain overriding rights for data subjects.  

You are entitled to request details of the information we hold about you and how we process it.  You may also have a right in accordance with applicable data protection law to have it rectified or deleted, to restrict our processing of that information (including in relation to direct marketing), to stop unauthorised transfers of your personal information to a third party and, in some circumstances to obtain your personal information in a structured, commonly used and machine-readable format or to have it transferred directly to another organisation. You may also have the right to lodge a complaint in relation to our processing of your personal information with a local supervisory authority (for residents of the United Kingdom: the Information Commissioner’s Office; further information can be found at 

If you object to the processing of your personal information, or if you have provided your consent to processing and you later choose to withdraw it, we will respect that choice in accordance with our legal obligations. Your objection (or withdrawal of any previously given consent) could mean that we are unable to perform the actions necessary to achieve the purposes set out above (see the section ” What do we do with the information we collect?”) or that you may not be able to make use of the services and products offered by us. Please note that even after you have chosen to withdraw your consent we may be able to continue to process your personal information to the extent required or otherwise permitted by law, in particular in connection with exercising and defending our legal rights or meeting our legal and regulatory obligations.

If you have a concern about the way we are collecting or using personal information relating to you, we request that you raise your concern with us in the first instance: The Data Protection Officer, Group Atomic Limited, NatWest Chambers, The Grove, Ilkley LS29 9LS, or by email at Alternatively, you can contact the Information Commissioner’s Office at

How to Contact Us

If you have any questions about our Privacy Policy, please contact us at: The Data Protection Officer, Group Atomic Limited, NatWest Chambers, The Grove, Ilkley LS29 9LS, or by email at

Changes to our Privacy & Cookie Policy

We may make reasonable changes to this Privacy and Cookie Policy at any time. It is your responsibility to check online at regular intervals for changes to this document.